I think social media is extremely important to use, especially if you have a business of any kind. Then it’s a must. As an individual, private person…I think social media is nice to have as a way to keep in touch with friends & family (especially when you live far away from each other), but it’s not necessarily something you have to have. At least not all of it.
We use social media for our business and various have profiles on various platforms. My top 3 are Facebook, Instagram and Twitter. We’re also on Pinterest but, honestly, we’re not really doing much on that platform even though we probably should.
My favorite social media platform definitely used to be Facebook. It’s my favorite platform to use personally but from a business standpoint, I think it’s so limited compared to Instagram and Twitter. Or maybe I just haven’t figured out how to really use it.
I’m really getting into Twitter lately… What I like about it (and also about Instagram) is that you’re able to search hashtags and from there you can follow interesting people and/or companies and interact directly with them. You actually don’t even have to follow them to send them a message. So, I can search #puntacana and see who’s posting about it and then jump into that conversation.
Instagram is the same.
I don’t think that Facebook allows you to do that. We have a Facebook page with 4000+ followers, but you can’t interact with them the same way you can with followers in Twitter and Instagram.
My two favorite social media platforms are definitely Instagram & Twitter. Both in terms of layout and also because of your ability to search, actively build followers and communicate directly with them.
But there’s a balance game to be played as well. You don’t want to do too much and end up just spamming random people. I’m still struggling with finding that balance and I guess it’s just a matter to trial & error and then learning as you go along.
I think it’s so easy, though, to get caught up in caring too much about “likes and followers”, which is the part that I like the least about social media. There’s a quote out there which goes:
The number of followers you have does not make you better than anyone else. Hitler had millions, Jesus had 12.
Instead of caring whether you have hundreds of followers or thousands of followers and feeling blue about losing 30 followers on Twitter in a day (that just happened to us on Twitter overnight), I like to think that we’re planting seeds.
We’re using social media to plant seeds that may one day grow into a reservation, a booking, a paid invoice and a happy customer. We’re planting seeds that’ll basically grow so that we can make money and our employees can make money.
We’re planting seeds so that people will know that our business exists and so that one day, whenever someone thinks of Punta Cana, the Dominican Republic …they’ll think of our company, Group Palmera. And so that when they hear of someone who is traveling to Punta Cana, they’ll say “hey, you should contact Group Palmera because…they’re the best.”
And I think that social media is definitely an important piece of putting together that particular puzzle.